Maddalena Casadei

Born in Forli. She graduates in Architecture at the University of Ferrara. She gets a MA in Design at Domus Academy. From 2004 until July 2012 she collaborates with James Irvine, as his right-hand person, growing an international knowledge and vision. From 2017 she runs her on business setting her studio in Milan. Her design approach is based on a continuous personal interaction with clients, technicians… She focus on product design, exhibition design and art direction. The art direction activity has led her to develop a personal vision and sensitivity towards the communication of products, often pushing her to deal with the concept of photo shoot sets. She teach as guest professor in various University such as Ecal.